In the heart of fabulous Fitzroy, enjoy a lifestyle that puts Melbourne’s most eclectic, exciting streets at your fingertips.

Just 2km from the Melbourne CBD, discover the ultra cool style of Melbourne’s oldest, hippest suburb. Dive into streets where the finest examples of Victorian architecture stand side by side with converted industrial and commercial buildings, terraces and modern apartments.

Specialist bookshops rub shoulders with venerable old school cafes like the legendary Marios’ and Black Cat. High end fashion meets quirky secondhand clothing. Art is everywhere. Commissioned murals and sculptures add life and colour to every second street corner in one big free public exhibition.

Cultural and architectural heritage is woven into the fabric of the suburb. Fitzroy’s oldest building, the former Devonshire Arms Hotel, sets the tone for a slew of classic pubs – The Rose, The Standard, The Napier, The Rainbow and many more. From the Moran & Cato warehouse to the Aqua Profunda sign at the Fitzroy Swimming Pool or the fabled Town Hall, the streets brim with urban icons.

Marion Lane - Royal Exhibition Building dome

Fitzroy occupies a nexus of famed shopping strips that deliver an abundance of fashion, food, entertainment, home furnishings, art... and everything in between. From Victoria to Alexandra Parade, the main drag of Brunswick Street presents a colourful line up of high end, pop and alternative outlets in equal measure.

Marion Lane looking towards the Royal Exhibition Building dome

Click map to view in google maps

Sample the authentic Hispanic culture of Johnston Street. Immerse yourself in the four decade tradition of the Hispanic-Latin American Fiesta. Check out another institution, the Casa Iberica Deli, supplying traditional ingredients and smallgoods since 1975. Take your pick from a fabulous array of new age dive bars, the crazy Tiki oasis of LuWow, the ever-reliable Provincial Hotel, or seafood and craft beer at your very own local, The Rochey.

And you’ll have to set aside plenty of time to explore Gertrude Street’s extraordinary collection of bars, restaurants, galleries, boutiques, vintage wares, costume hire and old-school pubs. Continue over to Smith Street for your shopping quadrella – more great record shops, incredible selection of cafes and bars, and a retail smorgasbord that includes diverse delights such as Blackhearts and Sparrows bottle shop, Andrew McConnell’s specialty butcher Meatsmith, and Hinoki Japanese Pantry.

The Evelyn Hotel

The Evelyn Hotel

The information and images contained on this website are intended as a general introduction to The Rochester Fitzroy and do not form an offer, guarantee or contract. Please note that whilst reasonable care is taken to ensure that the contents of this website are correct, this information is to be used as a guide only. The computer generated images of apartments are indicative only. This material was prepared prior to the completion of design and construction of the building featured. The developer reserves the right to amend the finish and selections that constitute the external and internal fabric of the development due to unforeseen building constraints and product availability. Purchasers must rely on their own enquiries and the contract for sale. Published October 2017.